The groundwork of their initial releases of 1965 really paid off for the Small Faces the following year, when they became a major chart force. After consecutive UK top ten hits with 'Sha-La-La-La-Lee' and 'Hey Girl,' this was the date 50 years ago that the London quartet became chart-toppers.
'All Or Nothing,' created like its predecessor by the group's writing partnership of Steve Marriott and Ronnie Lane, had been climbing the charts since its early August release. On 17 September, 1966, the song had the distinction of removing The Beatles from the summit, ending the four-week reign of 'Yellow Submarine'/'Eleanor Rigby,' to give the Small Faces their one week at No. 1 in the UK.
Marrriott himself was rightly proud of the song and the progression that it represented in the group's output. “It's great,” he told Richard Green in Record Mirror. “This is the first proper record we've done instead of all that Mickey Mouse stuff like 'Sha-La-La-La-Lee.'
“We take writing far more seriously now than we used to,” he went on. “I don't think there is anything the Small Faces could do to improve 'All Or Nothing.' With some of the other numbers we could have done a much better job if we could spend more time on them.”
There were four more UK top ten hits to come in the all-too-short history of the Small Faces, but 'All Or Nothing' would remain their biggest chart disc and, as Marriott agreed, one of their finest three minutes on record.